Salesforce Marketing Cloud Administrator
About Us:
Boise State University, powered by creativity and innovation, stands uniquely positioned in the Northwest as a metropolitan research university of distinction.
Learn more about Boise State and the City of Boise at https:
//www.
boisestate.
edu/about/ Boise State University is building an inclusive community of faculty and staff whose unique skills, cultural contributions, work history, and perspectives create a rich and rewarding academic experience for our students.
Research demonstrates that people thrive when they feel welcome, respected, and inspired.
We seek applicants who are committed to helping us achieve our vision of a diverse and inclusive community.
Applications from members of historically marginalized groups, including women, BIPOC (Black, Indigenous, and People of Color), those with disabilities, members of the LGBTQ
community, those who have served in the military, and members of other underrepresented communities are strongly encouraged.
Job Summary/Basic Function:
The Salesforce Marketing Cloud Administrator will be responsible for the ongoing configuration, support, maintenance, administration, and security of Boise State's Salesforce Marketing Cloud environment.
The position will work closely with functional leaders, organizational units, and subject matter experts to implement new business processes that use Salesforce Marketing Cloud.
The position will also have secondary responsibility for the ongoing configuration, support, maintenance, administration, and security of Boise State's Salesforce Education Cloud org for Student Success and other Salesforce-provided services.
Level Scope:
Recognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers.
Independently performs the full range of responsibilities within the function; requires deep job knowledge of area typically obtained through higher education combined with experience.
Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions.
May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy.
Influences others regarding policies, practices and procedures.
Essential Functions:
60% of the time the Salesforce Marketing Cloud Administrator must:
oImplement Salesforce Marketing Cloud to improve processes and productivityoOwn all technical Salesforce Marketing Cloud duties and responsibilitiesoServe as the primary Salesforce Marketing Cloud Administrator for an environment with approximately serving 26,000 students and 3,500 employees.
oCreate and maintain Marketing Cloud Automations, Data Extensions, and connector data transfer processesoIn collaboration with the Salesforce Administrator, perform administration functions such as user management, data management, etc.
oAggressively grow our capacity to provide more personalized/automated constituent experiences across digital and offline channels and all constituent personas (faculty, staff, students, alumni, donors, parents, etc).
oProvide expertise in marketing automation processes and campaign management.
oManage email deliverability, database hygiene, subscription management and compliance with global opt-in laws and regulations.
oBuild Marketing Cloud Journeys following design and process guidance from stakeholders and subject matter experts.
oOversee new Marketing Cloud data and advise on data use for targeting, configuration strategy and reporting.
oAnalyze data from analytics and assist in implementation improvements to Marketing Cloud performance and deliverability.
oImplement and optimize the use of the Salesforce Marketing Cloud User Preference Center.
oDevelop and implement and advanced Salesforce Marketing Cloud configurations.
oCollaborate with Salesforce, support vendors and internal IT staff to troubleshoot and apply new features, upgrades, and patches.
oIdentify project risks and present alternatives to alleviate or resolve issues.
oMaintain current knowledge of Salesforce developments and enhancements.
oMaximize efficiency and capitalize on the full features and benefits of Salesforce Marketing Cloud.
35% of the time the Salesforce Marketing Cloud Administrator must:
oServe as a secondary Salesforce Administrator.
oComplete regular internal system audits.
oIdentify areas of improvement and make actionable recommendations to increase operational efficiency and user adoption.
oDevelop and maintain documentation of current processes and future enhancements.
oCollaborate with OIT leadership and staff to establish release management processes and activities that complement existing release management activities for existing systems, e.
g.
PeopleSoft, Oracle Financials Cloud, etc.
5% of the time the Salesforce Administrator must:
oPerform other duties as assigned.
Knowledge, Skills, Abilities:
oStrong understanding of Salesforce Marketing Cloud functionality and best practices.
oKnowledge of email marketing best practices and how they are applied in a higher education institution.
oA documented history of successfully administering large and complex Salesforce Marketing Cloud environments.
oDemonstrated ability to understand complex requirements and implement Salesforce and Salesforce Marketing Cloud centric solutions.
oAbility to analyze alternative Salesforce Marketing Cloud solutions and determine the best option for addressing short-term needs while minimizing long-term overhead and maintenance.
oAbility to assess the impact of new requirements on upstream and downstreamSalesforce applications, systems and processes.
oAbility to map data integrations from other systems to the most relevant Salesforceobjects and fields in Education Cloud.
oAbility to develop and utilize models for efficiently and effectively managing user andAPI access via profiles, permission sets, permission set groups, enterprise wide defaults,and sharing.
oAbility to automate complex, routine tasks.
oA track record of adhering to a clicks over code methodology.
oAbility to manage and optimize large data sets.
oExcellent interpersonal and cross-discipline collaboration skills with demonstratedstrength in verbal and written communication.
oAbility to meet deadlines, handle and prioritize simultaneous requests, and managelaterally and upwards.
oExperience working with implementation partners.
oAbility to work independently as well as collaboratively in a team environment thatincludes Business Analysts, Project Managers, Salesforce Administrators, Architects, andstakeholders.
oPrevious experience working in a SCRUM or agile environment.
oAbility to be a Salesforce Marketing Cloud ambassador to other departments and potential adopters.
Minimum
Qualifications:
Bachelor's degree or equivalent and two years experience as a Salesforce Marketing Cloud Administrator.
Preferred
Qualifications:
oMarketing Cloud Administrator Certification Exam.
oAt least 2 years of experience as a Salesforce Marketing Cloud Administrator.
oService Cloud, Education Cloud, and/or Developer certifications.
oExperience with higher education organizations and processes.
Salary and
Benefits:
Starting salary is $83,969.
60/per year, commensurate with experience.
Boise State University is committed to offering a benefits package that provides health and financial protection plans as well as resources to promote health and well-being.
Our program provides flexibility so you can choose the benefits that are right for you and your family.
Learn more about our benefit options at https:
//www.
boisestate.
edu/hrs/benefits/.
Required Application Materials:
Cover letter, Resume, and Contact information for three professional references.
Advertised:
July 26, 2023 Mountain Daylight Time Applications close:
August 9, 2023 11:
55 PM Mountain Daylight Time Recommended Skills Api Administration Agile Methodology Auditing Big Data Business Efficiency Estimated Salary: $20 to $28 per hour based on qualifications.
Boise State University, powered by creativity and innovation, stands uniquely positioned in the Northwest as a metropolitan research university of distinction.
Learn more about Boise State and the City of Boise at https:
//www.
boisestate.
edu/about/ Boise State University is building an inclusive community of faculty and staff whose unique skills, cultural contributions, work history, and perspectives create a rich and rewarding academic experience for our students.
Research demonstrates that people thrive when they feel welcome, respected, and inspired.
We seek applicants who are committed to helping us achieve our vision of a diverse and inclusive community.
Applications from members of historically marginalized groups, including women, BIPOC (Black, Indigenous, and People of Color), those with disabilities, members of the LGBTQ
community, those who have served in the military, and members of other underrepresented communities are strongly encouraged.
Job Summary/Basic Function:
The Salesforce Marketing Cloud Administrator will be responsible for the ongoing configuration, support, maintenance, administration, and security of Boise State's Salesforce Marketing Cloud environment.
The position will work closely with functional leaders, organizational units, and subject matter experts to implement new business processes that use Salesforce Marketing Cloud.
The position will also have secondary responsibility for the ongoing configuration, support, maintenance, administration, and security of Boise State's Salesforce Education Cloud org for Student Success and other Salesforce-provided services.
Level Scope:
Recognized subject matter expert who knows how to apply theory and put it into practice with in-depth understanding of the professional field with limited oversight from managers.
Independently performs the full range of responsibilities within the function; requires deep job knowledge of area typically obtained through higher education combined with experience.
Manages large projects or processes and problems faced are difficult and often complex; analyzes problems/issues of diverse scope and determines solutions.
May manage programs that include formulating strategies and administering policies, processes, and resources; functions with a high degree of autonomy.
Influences others regarding policies, practices and procedures.
Essential Functions:
60% of the time the Salesforce Marketing Cloud Administrator must:
oImplement Salesforce Marketing Cloud to improve processes and productivityoOwn all technical Salesforce Marketing Cloud duties and responsibilitiesoServe as the primary Salesforce Marketing Cloud Administrator for an environment with approximately serving 26,000 students and 3,500 employees.
oCreate and maintain Marketing Cloud Automations, Data Extensions, and connector data transfer processesoIn collaboration with the Salesforce Administrator, perform administration functions such as user management, data management, etc.
oAggressively grow our capacity to provide more personalized/automated constituent experiences across digital and offline channels and all constituent personas (faculty, staff, students, alumni, donors, parents, etc).
oProvide expertise in marketing automation processes and campaign management.
oManage email deliverability, database hygiene, subscription management and compliance with global opt-in laws and regulations.
oBuild Marketing Cloud Journeys following design and process guidance from stakeholders and subject matter experts.
oOversee new Marketing Cloud data and advise on data use for targeting, configuration strategy and reporting.
oAnalyze data from analytics and assist in implementation improvements to Marketing Cloud performance and deliverability.
oImplement and optimize the use of the Salesforce Marketing Cloud User Preference Center.
oDevelop and implement and advanced Salesforce Marketing Cloud configurations.
oCollaborate with Salesforce, support vendors and internal IT staff to troubleshoot and apply new features, upgrades, and patches.
oIdentify project risks and present alternatives to alleviate or resolve issues.
oMaintain current knowledge of Salesforce developments and enhancements.
oMaximize efficiency and capitalize on the full features and benefits of Salesforce Marketing Cloud.
35% of the time the Salesforce Marketing Cloud Administrator must:
oServe as a secondary Salesforce Administrator.
oComplete regular internal system audits.
oIdentify areas of improvement and make actionable recommendations to increase operational efficiency and user adoption.
oDevelop and maintain documentation of current processes and future enhancements.
oCollaborate with OIT leadership and staff to establish release management processes and activities that complement existing release management activities for existing systems, e.
g.
PeopleSoft, Oracle Financials Cloud, etc.
5% of the time the Salesforce Administrator must:
oPerform other duties as assigned.
Knowledge, Skills, Abilities:
oStrong understanding of Salesforce Marketing Cloud functionality and best practices.
oKnowledge of email marketing best practices and how they are applied in a higher education institution.
oA documented history of successfully administering large and complex Salesforce Marketing Cloud environments.
oDemonstrated ability to understand complex requirements and implement Salesforce and Salesforce Marketing Cloud centric solutions.
oAbility to analyze alternative Salesforce Marketing Cloud solutions and determine the best option for addressing short-term needs while minimizing long-term overhead and maintenance.
oAbility to assess the impact of new requirements on upstream and downstreamSalesforce applications, systems and processes.
oAbility to map data integrations from other systems to the most relevant Salesforceobjects and fields in Education Cloud.
oAbility to develop and utilize models for efficiently and effectively managing user andAPI access via profiles, permission sets, permission set groups, enterprise wide defaults,and sharing.
oAbility to automate complex, routine tasks.
oA track record of adhering to a clicks over code methodology.
oAbility to manage and optimize large data sets.
oExcellent interpersonal and cross-discipline collaboration skills with demonstratedstrength in verbal and written communication.
oAbility to meet deadlines, handle and prioritize simultaneous requests, and managelaterally and upwards.
oExperience working with implementation partners.
oAbility to work independently as well as collaboratively in a team environment thatincludes Business Analysts, Project Managers, Salesforce Administrators, Architects, andstakeholders.
oPrevious experience working in a SCRUM or agile environment.
oAbility to be a Salesforce Marketing Cloud ambassador to other departments and potential adopters.
Minimum
Qualifications:
Bachelor's degree or equivalent and two years experience as a Salesforce Marketing Cloud Administrator.
Preferred
Qualifications:
oMarketing Cloud Administrator Certification Exam.
oAt least 2 years of experience as a Salesforce Marketing Cloud Administrator.
oService Cloud, Education Cloud, and/or Developer certifications.
oExperience with higher education organizations and processes.
Salary and
Benefits:
Starting salary is $83,969.
60/per year, commensurate with experience.
Boise State University is committed to offering a benefits package that provides health and financial protection plans as well as resources to promote health and well-being.
Our program provides flexibility so you can choose the benefits that are right for you and your family.
Learn more about our benefit options at https:
//www.
boisestate.
edu/hrs/benefits/.
Required Application Materials:
Cover letter, Resume, and Contact information for three professional references.
Advertised:
July 26, 2023 Mountain Daylight Time Applications close:
August 9, 2023 11:
55 PM Mountain Daylight Time Recommended Skills Api Administration Agile Methodology Auditing Big Data Business Efficiency Estimated Salary: $20 to $28 per hour based on qualifications.
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